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EVENTS :: Retailtainment

ASA Entertainment has worked with retailers around the world to develop retailtainment initiatives to drive sales and publicity for vendors and retailers alike.  Our Taz Tour concept with Wal*Mart and Warner Bros serves as a primary example of a successful retail-based partnership.

Elements include:
  • Multi-day action sports events set up in retail parking lots throughout the country
  • Specific event/tour timing
  • Action sports pros perform (skate, BMX, inline, FMX)
  • Interactive clinics and demonstrations
  • Free open mobile skatepark for consumers
  • Amateur competition for consumers
  • On-site sampling to targeted consumers
  • In-store retail opportunities, consumer promotion and POS
  • On-site activities including video games, live music, videos, DJ's, etc.


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