Action Sports World Tour Adds Thrills to the
2008 Orange County Fair Line-up

ASA Entertainment presents Big-Air BMX Triples July 29-31 in Costa Mesa

LOS ANGELES (June 3, 2008) - The 2008 Orange County Fair will enjoy three days of the best in action sports entertainment when ASA Entertainment's Big-Air BMX Triples event, jumps into action from July 29-31 during the final week of this year's OC Fair activities. At 8:15 p.m. each night, ASA Entertainment (ASA), the global leader in action sports event and television production, brings the excitement of BMX bike riding to the OC Fair's Action Sports Arena.

The Big-Air Triple Jump is a new element in BMX competition that challenges riders to start from a 24-foot high ramp riding into three deep valleys and over three narrow platforms. This design allows the riders to grab 'big air' and perform three tricks in succession while trekking across a 165-foot long wooden course. This spin on BMX riding combines the best in BMX Box Jumping and Dirt Jumping with a Mini-Mega Ramp and was debuted with great success at the 2007 Action Sports World Tour stop in Phoenix.

"We're excited to bring the Big-Air BMX Triples event to the OC Fair this year. This creative new event concept was introduced to the industry last year and has been wildly popular ever since," said Rick Bratman, CEO of ASA Entertainment. "ASA Entertainment wants to keep pushing the envelope in action sports, bringing fans not only the best events in the industry, but also challenging our athletes to test the limits of their creativity and progression. Southern California fans are the ultimate aficionados of action sports entertainment and will enjoy this show for all its high-octane thrills and spills."

The format is simple. On Tuesday, July 29th, 16 professional riders will compete to determine the top eight men of the night. The same format will take place on Wednesday night with 16 new competitors. On Thursday the top 8 men from each night will compete in a head-to-head battle for the event title. The winner will also qualify for ASA's LG Action Sports World Championships taking place from November 7-9 later this year.

General admission seats for the Big-Air BMX Triples event are free to all OC Fair attendees and reserved seats also are available now for only $12.50 (includes Fair admission) via all Ticketmaster outlets and ticketmaster.com.

For more information on ASA Entertainment's Big-Air BMX Triples event at the OC Fair, go to ocfair.com. Visit asaentertainment.com or contact Denise M. Abbott at 310-410-3020 for ASA Action Sports World Tour updates.


About ASA Entertainment:
The leader in the action sports industry since 1994, ASA Entertainment, headquartered in Culver City, California is the largest action sports event and television production company in the world. The company produces more than 200 events and 100 television programs annually around the globe that feature skateboarding, freestyle BMX, inline skating, freeskiing, freestyle motocross, snowboarding and music. Its events are broadcast on CBS, VERSUS, Spike, Fuel and Fox Sports Net domestically and distributed to more than 1 billion HH globally throughout Asia, Europe, USA, Africa, Canada, South & Central America and Australia. ASA's properties range from large-scale international competitions such as the LG Action Sports World Championships to grassroots amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions and mobile tours. As one of the oldest and most established organizations in action sports, ASA Entertainment leads the market in developing premium content around the fastest growing sector of American sports. For more information visit www.actionsportstour.com or www.asaentertainment.com.