The National Sports Forum's Sammy Awards Honor ASA Entertainment With A Bronze Medal

LOS ANGELES (February 12, 2009) - ASA Entertainment (ASA) proudly announces that the National Sports Forum (NSF) recently honored the action sports event producer's Xbox 360 Anti-Gravity Tour as one of the top three marketing ideas of 2008. Each year the National Sports Forum presents the SAMMY Award to the company that has created the best Sales, Advertising, Marketing, Management idea of the Year. Out of numerous nominees, ASA was chosen as one of six finalists honored at this year's forum in Phoenix, Arizona on January 27th. ASA Entertainment's Xbox 360 Anti-Gravity Tour was selected as the third best of the year.

"ASA is dedicated to delivering measurable results to its clients through innovative action sports events, TV and content. By honoring us with a SAMMY Awards bronze medal, the NSF has respectfully acknowledged these efforts," said ASA President Gabby Roe. "We feel very privileged to receive this recognition. It not only rewards ASA for the hard work and creative ideas of our staff, but it also showcases the worthy cause that the Xbox 360 Anti-Gravity Tour supported - the Campaign for Tobacco Free Kids."

With the help of Xbox 360's marketing agency, Wunderman, the Xbox 360 Anti-Gravity Tour went beyond traditional marketing methods and literally took the brand directly to its target demographic. It visited high schools across the country with an action sports exhibition that prominently delivered the Xbox message and created opportunities for immediate hands-on interaction with their Xbox 360 gaming consoles. Capturing the youth's attention where they live - in school - was an innovative way to zero in on their core audience. This fresh marketing strategy helped additional Tour sponsors further their brand initiatives as well.

"The Xbox 360 Anti-Gravity Tour proved to be a strong cause marketing initiative for us. Having the athletes deliver an important anti-tobacco message directly to high school students is something we support. ASA provided a great onsite experience that truly resonated with the teenage male and female audiences in a unique social environment," said Bobbie Washatka, Xbox Group Marketing Manager.

While the Tour gave Xbox 360 the opportunity to directly market to this demographic as its title sponsor, the Tour's principal objective was to educate today's youth about the dangers of smoking, prevent increased usage and discourage continued use. On the heels of its successful 2008 Tour, ASA is proud to note that in 2009 the Tour will visit 85 schools with this important cause message.



For more information on ASA Entertainment's Xbox 360 Anti-Gravity Tour or the SAMMY Awards, please contact Denise M. Abbott, ASA Director of Media Relations & Marketing at 310 410 3020 ext. 309 or via email at abbott@asaent.com. Information can also be found at asaentertainment.com.

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About ASA Entertainment:
Founded in 1994, ASA Entertainment, LLC is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global. ASA's events, featuring skateboarding, freestyle BMX, inline skating, free-skiing, freestyle motocross, snowboarding and music, are broadcast domestically on CBS, Spike, VERSUS, FUEL TV and Fox Sports Net, and distributed during 937 hours of programming to more than 1 billion HH globally via our 32 international broadcast partners. ASA's productions span the spectrum from large, international competitions such as the LG Action Sports World Championships to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions and mobile tours. As one of the most established organizations in action sports, ASA Entertainment strives to develop premium content around the fastest growing sector of American sports. ASA Entertainment is a member of the Omnicom Group. For more information, visit asaentertainment.com or actionsportstour.com.