VENOM VERTICAL SESSIONS INVADE FC DALLAS STADIUM
Top Pros from the X Games to thrill crowd at May 19 FC Dallas vs. Philadelphia match
FRISCO (May 1, 2012) – The thrills will be fast, the skills amazing and the action high flying, and that’s even before FC Dallas kicks off its 7:30 p.m. match May 19 against the Philadelphia Union at FC Dallas Stadium. Fans attending the game will be in for a rare treat thanks to Venom Energy.
The Venom Vertical Sessions, an unforgettable aerial stunt show, will take place from 6:00-7:30 p.m. A custom half pipe will be erected on the north concourse as part of Lamar’s Tailgate, allowing some of the most familiar names in the action sports industry to perform amazing tricks on skateboards and BMX bikes. The athletes will also demonstrate their skills during halftime and post-game shows.
“The half pipe will be set up inside the stadium gates, allowing all ticket holders great views of these gifted athletes who are participating in the Venom Vertical Sessions,” said Dan Huff, marketing manager for Venom Energy. “This was a unique opportunity for Venom Energy to partner with world-class athletes to provide one of the most edgy, compelling and progressive game-day entertainment programs ever attempted by a major U.S. sports team.”
Headlining the Venom Vertical Sessions are several of the sports most heralded competitors. Confirmed to appear are X Games BMX gold-medalist Zack Warden; 18-time X Games BMX veteran Jimmy Walker; four-time X Games BMX silver medalist, Koji Kraft; four-time X Games participant and one of the most consistent skaters on tour, Anthony Furlong; and a skater who’s finished as runner-up in Australia this year and Rome last year, Josh Stafford.
RaceTrac will also be supporting the Venom Vertical Sessions with a special Venom Energy offer leading up to the event on May 19. Consumers can go to any Dallas-area RaceTrac where you can buy two Venom Energy drinks for just $3.
“Venom Energy Drink is all about owning the moment and these athletes personify that spirit on a daily basis,” said Gabby Roe, president and event producer of ASA Entertainment. “It’s going to be a great night of soccer action and aerial acrobatics, and it wouldn’t be possible without Venom and our friends at FC Dallas Stadium.”
Additional event information can be found at www.VENOMVERTICALSESSIONS.com.
For tickets go to www.fcdallas.com.
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About ASA Entertainment Group
Founded in 1994, ASA Entertainment Group, LLC is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global. ASA’s events, featuring skateboarding, freestyle BMX, inline skating, freestyle motocross, snowboarding, surfing and music, are broadcast domestically on eight networks (including CBS and Fox Sports Net), and distributed to more than 700 million HH globally via 30 international broadcast partners. ASA’s productions span the spectrum from large, international competitions such as the ASA Action Sports World Tour, the World Championships of Freestyle Motocross, The Supergirl Jam Series and the MegaRamp ASA Triples to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions, school programs and mobile tours. After 18 years as a leader in action sports, ASA Entertainment regularly connects brands to consumers through its platform of premium action sports and lifestyle content. For more information, visit ASAentertainment.com
About Dr Pepper Snapple Group
Dr Pepper Snapple Group, Inc. is the leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 11 of our 14 leading brands are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott’s, Squirt, Hawaiian Punch, Peñafiel, Clamato, Schweppes, Rose’s and Mr & Mrs T mixers. To learn more about our iconic brands and Plano, Texas-based company, please visit www.drpeppersnapple.com.
About FC Dallas
A member of Major League Soccer since its inception in 1996, FC Dallas is owned and operated by Hunt Sports Group. Led by 2010 MLS MVP David Ferreira and budding U.S. National Team star Brek Shea, FC Dallas claimed the 2010 Western Conference Championship and was among the league’s best in 2011, tying a franchise record for points in a season while competing in a record 48 games across three competitions. Renowned for its youth and academy systems, FC Dallas has a league-high six Homegrown players signed with its professional team, including 2011 FIFA U-17 World Cup winner Richard Sanchez (started in goal for Mexico). There are currently more than 2,000 youth players in the FC Dallas development system, which operates year-round. The professional team plays from March to November at FC Dallas Stadium in Frisco, Texas. One of the first soccer-specific stadiums built in the United States, the venue plays host to Major League Soccer matches, concerts, international soccer matches and high school football. The 145-acre facility includes 17 regulation-sized, tournament-grade soccer fields.
For more information: Tony Fay
Fay Sports Publicity
tfay@faysportspublicity.com
(c) 972-273-0794