ASA Entertainment | Case Studies
1874
page-template,page-template-full_width,page-template-full_width-php,page,page-id-1874,eltd-core-1.0.3,ajax_fade,page_not_loaded,,borderland child theme (custom for asa entertainment)-child-ver-1.0,borderland-ver-1.12, vertical_menu_with_scroll,smooth_scroll,paspartu_enabled,paspartu_on_top_fixed,paspartu_on_bottom_fixed,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

CASE STUDIES

LG CASE STUDY

LG’s brand had extremely low unaided awareness (6%) in the US and also possessed a negative brand image worldwide as a company that produced low-quality products. LG wanted to reinvent their brand as “cool” and tech savvy on a global scale and gain relevance to 12 – 34 year old consumers.

Warner Bros CASE STUDY

Warner Bros’ Looney Tunes brand was losing relevance and sales to teenage consumers. Warner Bros’ wanted to make its characters cool to teens again and increase sales of licensed merchandise by “aging-up” the brand.

XBOX Case Study

MICROSOFT WAS INTRODUCING ITS NEW XBOX 360, AND WAS LOOKING FOR A UNIQUE AND IMPACTFUL EXPERIENTIAL MARKETING PLATFORM WITH RELEVANT CONNECTIONS TO THE HIGHLY-COVETED TEENAGE DEMOGRAPHIC.

SUPERGIRL CASE STUDY

Warner Bros. Consumer Products was searching for a way to leverage their female-focused Supergirl brand to support its traditional licensing business with an idea that would generate national media coverage.

Capri Sun CASE STUDY 

Our Objective was to target pre-teen youths and their parents with the message of Capri Sun’s high energy, flavor-packed antioxidant juice beverage, and create sampling opportunities for consumers. Our strategy was to develop an association with action sports to communicate the message in an exciting and compelling way.